Kayak exits business of operating hotels under its brand
The company won't be opening any new hotels near you, but still hopes to make a go of building a hotel tech business
The idea behind Kayak’s entry into the hotel business - beyond offering hotel listings, advertisements, and price comparisons on Kayak brands such as Kayak, Cheapflights, Momondo, and HotelsCombined - was to use Kayak’s brand recognition and user base to help attract guests, and to take learnings from providing operations tech to build a broader tech business for hotels.
Key takeaways
- According to Skift, Kayak still wants to build a hotel tech business, similar to what sister company Booking.com did with BookingSuite - which it closed in 2020;
- A Kayak hotel tech business will still have to deal with the challenge of hotels not wanting to cede control of operations, let alone data, to an online travel company.
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