Kayak exits business of operating hotels under its brand

The company won't be opening any new hotels near you, but still hopes to make a go of building a hotel tech business

Apr 3, 2023

The idea behind Kayak’s entry into the hotel business - beyond offering hotel listings, advertisements, and price comparisons on Kayak brands such as Kayak, Cheapflights, Momondo, and HotelsCombined - was to use Kayak’s brand recognition and user base to help attract guests, and to take learnings from providing operations tech to build a broader tech business for hotels.

Key takeaways

  • According to Skift, Kayak still wants to build a hotel tech business, similar to what sister company Booking.com did with BookingSuite - which it closed in 2020;
  • A Kayak hotel tech business will still have to deal with the challenge of hotels not wanting to cede control of operations, let alone data, to an online travel company.

Get the full story at Yahoo! Finance

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