Loyalty worth paying for

While paid loyalty programs in travel are still niche, they represent the most profitable and engaging approach at the pinnacle of the loyalty ladder

Leading financial institutions like American Express, Revolut and JPMorgan Chase have entered the field by providing premium benefits and/or travel discounts to specific audiences. Neobanks with subscription models are taking it a step further, capitalizing on unique upsell propositions.

Key takeaways

• Many loyalty programs looking to achieve similar high retention goals by adding travel bookings, or a co-branded white label, are relying on a limiting business model: capture a revenue share of their users' travel transactions;
• As technology evolves, custom software solutions enable brands to capture revenue and customer engagement opportunities efficiently, in their ecosystem, ushering in a new era of travel loyalty and with limited resources needed;
• Instant gratification is crucial in the transformed landscape of travel loyalty as many consumers are shifting their focus away from earning points as the sole determinant of where they spend their travel dollars.

Get the full story at PhocusWire