More on the future of search with Google's Generative Experience

Brands and Businesses need to start thinking about what users want to know about the business rather than providing information about themselves

Jun 13, 2023

In response to Bing’s Open AI integration, the current release is a comprehensive overhaul of their search interface. SGE uses AI large language models (LLMs) to deliver thorough and informative search results.

Key takeaways

  • Entities will be the critical elements in Google’s Knowledge Graph that link user queries to brand information;
  • SGE is more likely to show results for long-tail keywords, which are more specific and less competitive than short-tail keywords;
  • Businesses must ensure that other relevant social media channels, citations, and links carry similar information that Google can index.

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Read also Is Google’s Search Generative Experience (SGE) the end of organic search for hotels?

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