Oracle Hospitality to offer ‘unified’ hotel tech system

One of the largest players in hotel tech is selling what it says is a simplified system for hotel tech operations

Scandic Hotels Group, the Stockholm-based operator with 280 hotels in six countries, is the first customer piloting an expanded version of Oracle Hospitality’s cloud-based system, which includes several important pieces of tech for a hotel business.

It’s called Opera Cloud Central, and is a “unified” system that includes a property management system (which handles hotel operations), central reservation system (which manages room inventory and rates), and distribution services (connections to travel sellers) on a single platform. It also includes software for sales, customer service, and loyalty.

Key takeaways

• Opera Cloud Central is an expansion of Opera Cloud, which was focused just on the property management system. Traditionally, the industry runs on fragmented products that need to be pieced together;
• Having a single system means that customer and hotel data is housed in one place, removing the need to transfer information between systems, which can be time consuming and lead to inaccuracies;
• For Scandic, being fully on the cloud with data in one place sets the groundwork to explore capabilities like hyper-personalization for guests and AI tools.

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