OTAs continue to gain hotel booking ground in 2022
New SiteMinder report reveals performance of OTAs, wholesalers, GDS's, tour operators, DMC's and hotel-owned websites
SiteMinder has crunched data from more than 100 million reservations last year to reveal Booking.com as the most popular booking channel across its Top 12 lists of highest booking revenue sources.
Key takeaways
- Overall, OTAs were ranked in the top two positions in 79% of SiteMinder’s Top 12 lists in 2022, climbing from 37% of lists in 2021;
- Booking.com is the most popular booking channel across its Top 12 lists of highest booking revenue sources;
- Expedia Group websites are ranked second in the list of top booking channels in large European markets such as Germany and the United Kingdom, while in Spain hotel websites take the number two slot;
- Hotels bookings via global distribution systems (GDS) increased with the resumption of business travel in 2022 with the channel ranking higher in the Top 12 list across 47% of travel markets analyzed.
Get the full story at SiteMinder