Power-hungry hedonists? What drives generation Z

Global poll shows cohort values achievement and fun, although their definitions might differ from previous generations

Jun 12, 2023

They make up nearly a third of the world’s population and millions of them will turn 21 this year. A landmark global study has found that while the idea of generational divides is largely overblown, the so-called generation Z are evidently clear-eyed in their desire for power, achievement, hedonism and stimulation.

Key takeaways

  • They will make up 27% of the global workforce by 2025;
  • When it comes to being very successful and people recognizing their achievements, 44% of the age cohort said it was important to them;
  • A similar proportion (43%) of gen Z said it was “important to them to do things that can give them pleasure” and that they “seek every chance they can to have fun”.

Get the full story at The Guardian

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.