Race to direct hotel booking success

Harness the learnings from Mario Kart’s winning formula to provide potential guests with an engaging and personalized website experience

Jul 20, 2023

Welcome to the world of gamified hotel website experiences, where personalization takes center stage and a direct channel strategy with tailored communication is guaranteed to boost your conversion rates.

Just like in Mario Kart, where players can choose their preferred kart and character, the hotel website experience starts with personalization. Each visitor to a hotel’s website has unique requirements, interests, and needs, and it's essential to cater to them right from the moment they land on the direct channel. By employing segmentation rules based on visitor profiles and behavior, you can customize the user journey to align with their specific preferences.

Get the full story at The Hotels Network

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