Social media engagement benchmarks for travel brands

Travel and hospitality brands seem to be posting less than other industries across all four key social media

Mar 6, 2023

A recent report published by Rival IQ sheds some interesting light on social platforms performance benchmarks across various industries. They look at the most important metrics across 14 industries, including travel and hospitality, comparing 2022 with previous years on key platforms including Facebook, Instagram, Twitter and TikTok.

Here are four interesting takeaways for travel brands:

  • Brands (including travel) seeing less organic engagement;
  • Photos still rock on Facebook;
  • Brands should post Reels on Instagram;
  • TikTok is topping the charts.

Get the full story at Frederic Gonzalo's blog

Read also TikTok’s engagement rate soars above the competition

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