Social search is a step change for travel influencer marketing

How influencer marketing on platforms like TikTok is crucial for travel brands to maximize social search and build brand awareness

Jun 2, 2023

More than almost any other sector, travel influencer posts have evolved in what feels like an organic and authentic way, with research showing that one in three people are turning to social media for travel inspiration.

Key takeaways

  • Travel companies need to effectively deploying influencer marketing, to better replicate that friends and family discourse of old;
  • The more a user searches for travel destinations on TikTok, the more the algorithm will flood their “for you” page with the hottest destinations as judged by user engagement;
  • If TikTok is the travel broadcaster, influencers are the journalists. They can enhance a brand’s positioning, trust, and improve its visibility.

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