Tailor-made touch or digital efficiency?

The strategies, technologies and trends impacting leisure travel advisors in the recovery and beyond

Jun 21, 2023

According to Accor's B2B Leisure Travel Report, many of the larger intermediaries in different pockets of the leisure travel ecosystem are becoming increasingly focused on technology. But what is the rest of the travel advisory market to make of this?

Key takeaways

  • Flexibility has become increasingly important to travelers, primarily driven by uncertainty during the pandemic;
  • Travel planners must adapt to the growing demand for flexibility by providing more personalized and customized travel experiences, as well as more transparent and flexible rates and booking policies;
  • While digital tools are useful in understanding customers and improving services, it’s essential to use a human-centered approach to satisfy today’s traveler fully.

Read the full report at Accor

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