The basics of GDS advertising for hotels

Advertising on the GDS drives awareness for a hotel among travel agents actively shopping on behalf of their clients

Mar 30, 2023

Connecting with travel agents through the GDS is a marketing tactic that needs to be prioritized: 88% of agents have reported that GDS ads have a level of influence on their buying behavior, according to Amadeus.

Key takeaways

  • Hotels today can choose from a selection of GDS media placements to target travel agents, including sign-in ads, search availability ads, lock screen ads and sell-time ads;
  • Hotels can also market to agents by purchasing the top placements on GDS hotel search screens, or preferred placement products, similar to paid search on traditional search engines;
  • Thanks to targeting capabilities, campaigns can be scheduled around specific promotions or sales periods, backed by strategies that consider booking lead times.

Get the full story at Amadeus Hospitality

Related must-reads