The basics of GDS advertising for hotels

Advertising on the GDS drives awareness for a hotel among travel agents actively shopping on behalf of their clients

Mar 30, 2023

Connecting with travel agents through the GDS is a marketing tactic that needs to be prioritized: 88% of agents have reported that GDS ads have a level of influence on their buying behavior, according to Amadeus.

Key takeaways

  • Hotels today can choose from a selection of GDS media placements to target travel agents, including sign-in ads, search availability ads, lock screen ads and sell-time ads;
  • Hotels can also market to agents by purchasing the top placements on GDS hotel search screens, or preferred placement products, similar to paid search on traditional search engines;
  • Thanks to targeting capabilities, campaigns can be scheduled around specific promotions or sales periods, backed by strategies that consider booking lead times.

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