The impact of online reputation on hotel revenue
New data highlights the significant impact of online reputation on a hotel’s profitability, making effective management of online reviews and ratings crucial for revenue growth
There is a clear trend that more and more guests are sensitive to the price of additional services, already paying high amounts for rooms. Hotels must balance maintaining a high standard of service and accommodation with pricing strategies that do not alienate guests. Engagement with guest feedback, particularly in managing negative reviews, is essential for sustaining and improving the hotel’s reputation and profitability.
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