The loyalty strategies of online travel giants
How the big players are doubling down on their loyalty strategies
The largest players in the industry are building a compelling value proposition that makes travelers flock back to these brands without needing to pay the so-called “Google tax” time after time.
Key takeaways
- Expedia plans to stitch together its different loyalty programs into one unique program called One Key to be rolled out in 2023;
- Next to its highly successful Genius program, Booking’s “Rewards & Wallet” feature will become an additional growth engine for increased customer retention;
- In the loyalty playbook, Airbnb decided to rewrite the rules by focusing on its unique brand proposition and great customer experience, while avoiding any type of reward programs.
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