The loyalty strategies of online travel giants

How the big players are doubling down on their loyalty strategies

Jan 17, 2023

The largest players in the industry are building a compelling value proposition that makes travelers flock back to these brands without needing to pay the so-called “Google tax” time after time.

Key takeaways

  • Expedia plans to stitch together its different loyalty programs into one unique program called One Key to be rolled out in 2023;
  • Next to its highly successful Genius program, Booking’s “Rewards & Wallet” feature will become an additional growth engine for increased customer retention;
  • In the loyalty playbook, Airbnb decided to rewrite the rules by focusing on its unique brand proposition and great customer experience, while avoiding any type of reward programs.

Get the full story at PhocusWire

Related must-reads