The Michelin Guide will start ranking hotels

As part of an aggressive global expansion strategy, the famed restaurant reviewer is bringing “keys” - not stars - to the lucrative hotel industry

Oct 6, 2023

The eponymous publication will start designating “the most exceptional hotels across the world” - not with one, two or three stars but with a “key” emblem. It will allocate keys to establishments based on five criteria: having a local character, individuality, excellence in architecture and interior design, top service and comfort, and a consistent value-for-price.

Key takeaways

  • The move comes five years after Michelin quietly acquired Tablet Hotels, a booking website for boutique and luxury hotels, for an undisclosed sum;
  • The first Michelin keys will be announced in the first half of 2024 from a preselected group of 5,300 hotels in 120 countries, the company said;
  • All of those hotels, whether or not they earn keys, will be bookable through its website. Michelin will receive commissions on bookings made on its site.

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