The new direct: Complexities and rewards of social bookings

Social Booking could be a new way for hotels to regain control of their direct bookings for the mobile era

Mar 27, 2023

Currently, direct bookings are those bookings that happen through a hotel’s website and booking engine, call center, or on property at check-in. While this has worked well for a long time, e-commerce has evolved a lot.

Key takeaways

  • Social Bookings originated on social, super-apps such as WeChat, and others;
  • They’re hybrid because they require each platform to have its own booking module custom-built for the hotel and for the platform;
  • The booking module is connected via API to the hotel’s central reservation system or booking engine. And bookings are delivered through that system to the hotel.

Get the full story at Shiji Group

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