The power of hotel website forms

Harnessing forms to gather visitor data is an invaluable tool for hoteliers looking to craft an optimized direct channel strategy

Jul 31, 2023

In a hotelier’s dream world, every website visitor’s journey would end in a direct booking. In reality, we know this isn’t exactly the case. So, it’s important to make the most of every interaction with users on your direct channel, even the ones that aren’t quite ready to complete their reservation. Collecting contact information to keep an open line of communication with potential guests is key in fostering connections and boosting your future conversion rates and revenue.

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