The role of QR codes in hospitality
The effectiveness of QR codes relies on strategic placement, ensuring guests can easily locate and understand their purpose
QR codes give hotels an efficient, user-friendly option for delivering enhanced customer service, providing convenience and assisting marketing campaigns.
Key takeaways
- QR codes satisfy customers who prefer to skip in-person check-in and check-out. Upon arrival, guests scan a QR code in the lobby, bypassing the traditional, paper-based check-in routine, saving them time and saving hotel resources;
- This digital check-in process may prompt guests to enter reservation information, confirm their identity and agree to the hotel's terms and conditions;
- Guests may also receive access to a digital key through a mobile app, enabling them to unlock their room using their smartphone.
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