Tripadvisor Q1 revenue up 42%
The bulk of that revenue continues to come from Tripadvisor Core, which includes as Tripadvisor-branded hotels
The company says growth in Tripadvisor Core was driven by strong performance in revenue from branded hotels – up 24% year-on-year - and experiences, which was up 65%.
Key takeaways
- The Viator segment, while smaller at $115 million in revenue in Q1, continues to show much more growth, up 105% compared to the first quarter of 2022;
- Selling and marketing costs as a percent of revenue rose five percentage points year-over-year to 59%, due to a jump in paid online traffic acquisition costs and brand marketing spend.
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