Tripadvisor sees strong growth in review submissions
The company's Review Transparency Report analyzes full year of community contributions from 2022 to reveal review submission trends
The report, which is published biennially, analyzed a full year's worth of community contributions - over 73 million reviews and opinions in total - to give readers a deep dive into global submissions.
Key takeaways
- Total reviews increased by +20% to more than 30.2 million, while business listings hit 11.1 million, up +16% from the previous report in 2020;
- 1.3 million reviews were identified as fake and removed, with 72% of these caught before being posted, up from 67% in 2020;
- During 2022, almost 600 reviews were posted by Tripadvisor's community that described a serious safety incident during a travel or dining experience.
Read the full report at Tripadvisor