Tripadvisor talks travel marketing, membership, video

Tripadvisor unveiled its three-pronged strategy around content, community and commerce during its recent earnings call

Mar 17, 2023

The company has laid out how it wants to engage with travelers on a deeper level, use new content forms such as video and voice and tap into new trends and emerging tech such as social commerce and generative AI.

In an interview with PhocusWire, chief marketing officer John Boris, who joined the company in late 2022, shares more on the strategy as well as his thoughts on the state of travel marketing.

Get the full story at PhocusWire

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