Tripadvisor wants tourists to test drive reality in metaverse

Despite skepticism from some experts, some travel companies still view the metaverse as a potential marketing tool

Jan 15, 2024

Later this year, Tripadvisor will introduce a metaverse experience, enabling travelers to virtually explore popular attractions like Paris, Dubai, New York City, Chicago, and Atlantis Paradise Island before making bookings.

Key takeaways

  • Tripadvisor plans to collaborate with travel bureaus and companies to create digital spaces for users. While specific details are not yet available, these spaces may incorporate e-commerce, gaming, and social elements;
  • In Paris, the team may craft digital twins of landmarks such as the Eiffel Tower or the catacombs, offering travelers a preview of available tours. Virtual recreations of iconic shops could also highlight the city's famous fashion and retail scene;
  • Digital twins of real places are created from various sources. These web-based metaverses are accessible on mobile devices, desktops, and virtual reality headsets. Users begin by crafting a custom avatar with face photos, and multiple users can interact in the metaverse.

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