Trivago focusing on booking tool to fight OTAs

The company is focusing on building a capability for direct access between hotels and travelers

Feb 9, 2023

The company has been testing the direct access tool in eight of its largest markets.

It is meant to connect hotels and travelers directly, giving consumers access to direct booking prices, which are about 10 percent lower than through intermediaries.

For the hotels, the tool means they can generate more revenue, and ultimately offer more individualized services and upsell more easily.

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