Uber optimistic about its travel future
The company reported encouraging outcomes from its experiments in the travel sector, primarily conducted in the United Kingdom
Last year, Uber introduced Uber Travel as part of its comprehensive super app strategy, which also incorporates features like Uber Explore. This initiative aims to enhance and simplify the entire travel experience. In May, Uber expanded its services by incorporating flight booking in the U.K., powered by Hopper.
Key takeaways
- A significant 60% of U.K. consumers who booked coach or train travel through Uber have become repeat users. Additionally, 30% of those who booked flights have returned.
- The newly added flight booking feature caters to both leisure and business travelers, offering a seamless and stress-free air travel booking and management experience. The entire process can be completed in as little as one minute within the Uber app.
- Although the company has not detailed the specific rollout plan for an expanded Uber Travel, it is emphasized that this venture is an all-or-nothing commitment.
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