What happens when you combine an industry-leading booking engine with Google’s new analytics suite?

You get best-in-class shopping and purchase insights to maximize your marketing efforts and revolutionize your revenue management

Jun 20, 2023

It’s an exciting time in the world of analytics, and the topic on everyone’s minds is the evolution of one of Google’s flagship products, Universal Analytics. The platform is evolving to fit the new data landscape, with the new version, Google Analytics 4, built around the customer journey and events rather than cookies and invasive tracking methods.

While many hoteliers are sweating over the need to update their data stacks, this is actually a great opportunity to modernize how your hotel collects, stores, and analyses data. By taking advantage of the latest technology, you’ll be able to set your hotel up for success for years to come. Among the new technology available to you is your hotel’s new secret weapon: the Booking Engine.

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