What's the best time to ask for reviews?

Some companies send review requests at a later point to revive customers’ memory of their experience

Jan 13, 2023

Issuing review reminders immediately or shortly after purchase of a product or vacation experience may threaten a consumer’s freedom and prompt an adverse reaction.

Key takeaways

  • Consumers’ reactions and memories are influenced by the temporal distance between a product experience and reminder;
  • For experience goods like travel, it may be prudent to provide consumers enough time to evaluate the product before sending a review reminder;
  • Overly quick reminders are particularly detrimental for businesses with young consumers.

Get the full story at The Journal of Marketing

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.