What's the best time to ask for reviews?

Some companies send review requests at a later point to revive customers’ memory of their experience

Jan 13, 2023

Issuing review reminders immediately or shortly after purchase of a product or vacation experience may threaten a consumer’s freedom and prompt an adverse reaction.

Key takeaways

  • Consumers’ reactions and memories are influenced by the temporal distance between a product experience and reminder;
  • For experience goods like travel, it may be prudent to provide consumers enough time to evaluate the product before sending a review reminder;
  • Overly quick reminders are particularly detrimental for businesses with young consumers.

Get the full story at The Journal of Marketing

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