What's the best time to ask for reviews?
Some companies send review requests at a later point to revive customers’ memory of their experience
Issuing review reminders immediately or shortly after purchase of a product or vacation experience may threaten a consumer’s freedom and prompt an adverse reaction.
Key takeaways
- Consumers’ reactions and memories are influenced by the temporal distance between a product experience and reminder;
- For experience goods like travel, it may be prudent to provide consumers enough time to evaluate the product before sending a review reminder;
- Overly quick reminders are particularly detrimental for businesses with young consumers.
Get the full story at The Journal of Marketing