Why Airbnb’s summer campaign is all about room shares

The campaign, promoting its redesigned feature for booking private rooms, aims to attract budget travelers amid the economic downturn

May 15, 2023

But with the ongoing economic downturn, wanderlust is set to the backdrop of high prices and tighter pockets. That’s why, as Airbnb gears up for the summer season, it’s focused on advertising Airbnb Rooms, a new category for travelers to search for private room stays with a local.

Key takeaways

  • The Rooms category, which launched on May 3, offers a curated set of more than 1 million private rooms;
  • More than 80% of private rooms listed on the platform are under $100 per night, with an average rate of $67 per night;
  • The campaign is part of a larger rollout for the summer 2023 to reintroduce Rooms and attract younger audiences.

Get the full story at campaign Asia

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