Read in browser Today's Brief Direct bookings are calling - LLMs have made voice a viable distribution channel. Most hotels still aren't picking up. Feb 2, 2026 • Hospitality Cautious optimism shapes global business travel outlook for 2026 - Stable demand expectations collide with cost pressure, border friction, and operational constraints. Feb 2, 2026 • Hospitality Metadesk The one metric quietly costing you direct bookings The metric most hoteliers ignore is the one quietly handing rooms to OTAs. Your reports won't flag it, but your revenue feels it. See what you missed. Download now Meetings move from destinations to purpose - Hilton’s 2026 Trends Report positions “whycations” as a strategic reset for group business. Feb 2, 2026 • Travel Travel search shifts from destinations to emotions - Why mood-based discovery is challenging the foundations of hotel distribution. Feb 2, 2026 • Hospitality Forward-looking data for hotel forecasting: What's available in 2026 - A practical guide to free and paid tools that capture demand signals before they show up in your PMS. Feb 2, 2026 • Hospitality Achieving your ideal hotel channel mix - Why active, data-driven distribution management has become a core demand generation discipline. Feb 2, 2026 • Hospitality ... in case you missed it, our Daily Brief January 30, 2026 Advertising   Contact   Legal   © 2026 Hospitality.today™