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Today's Brief
Direct bookings are calling - LLMs have made voice a viable distribution channel. Most hotels still aren't picking up.
Feb 2, 2026 • Hospitality
Cautious optimism shapes global business travel outlook for 2026 - Stable demand expectations collide with cost pressure, border friction, and operational constraints.
Feb 2, 2026 • Hospitality
Cendyn
How to make your hotel visible in AI-powered search
Travelers are turning to ChatGPT, Gemini, Claude, and other AI assistants to discover where to stay. This on-demand webinar explores how AI is reshaping hotel search and shares practical strategies to increase your hotel's visibility and impact booking decisions.
Watch the webinar
Meetings move from destinations to purpose - Hilton’s 2026 Trends Report positions “whycations” as a strategic reset for group business.
Feb 2, 2026 • Travel
Travel search shifts from destinations to emotions - Why mood-based discovery is challenging the foundations of hotel distribution.
Feb 2, 2026 • Hospitality
Forward-looking data for hotel forecasting: What's available in 2026 - A practical guide to free and paid tools that capture demand signals before they show up in your PMS.
Feb 2, 2026 • Hospitality
Achieving your ideal hotel channel mix - Why active, data-driven distribution management has become a core demand generation discipline.
Feb 2, 2026 • Hospitality
... in case you missed it, our Daily Brief January 30, 2026
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