Read in browser Today's Brief The future of the TMC - In today’s competitive market for business travel services, the traditional travel management company (TMC) model is being challenged. Feb 5, 2025 • Travel How ‘extended reality’ will transform travel for the next generation - As extended reality technology continues to evolve, it promises to redefine the way we plan, experience and remember our travels. Feb 5, 2025 • Travel reconline The GDS partner of choice for modern hotel tech reconline partners with hotel tech platforms to make GDS distribution simple, scalable, and commercially relevant for independent hotels. One connection, full GDS reach — trusted by 80+ tech partners. Explore the Partner Program Canadians may soon change their travel plans - President Trump quickly paused his tariff threats against Canada, but the damage from threatening a 25 percent tariff may already be done. Feb 5, 2025 • Travel Marriott wants 100% of your travel wallet - At the Americas Lodging Investment Summit, Capuano shared Marriott's vision to capture all travel spend, from midscale stays to luxury safaris. Feb 5, 2025 • Hospitality Starwood 2.0: Barry Sternlicht’s new vision for hospitality - Upcoming projects focus on innovation, sustainability, and well-being, with particular attention to branded residences and resorts. Feb 5, 2025 • Hospitality How to optimize your hotel for AI search - By enhancing your hotel's online presence, you increase your chances of ranking higher when potential guests use AI tools to plan their travel. Feb 5, 2025 • Marketing ... in case you missed it, our Daily Brief February 4, 2025 Advertising   Contact   Legal   © 2026 Hospitality.today™