Read in browser Today's Brief Your direct rate is no longer the best rate - In the back of an Uber, your guest books your hotel cheaper than your front desk can offer. May 6, 2026 • Hospitality The hotel discovery layer: AI search and the disappearing review - Reviews used to inform the choice. Now they inform the AI that informs the choice. May 6, 2026 • Hospitality Cendyn Is your 2027 hotel marketing budget ready for what’s next? AI search, rising acquisition costs, and changing traveler behavior are rewriting hotel marketing. This guide reveals where to invest in 2027 to strengthen visibility, drive direct bookings, and maximize marketing ROI. Download the guide Jet fuel shock puts global travel under pressure - Rising aviation fuel costs are exposing how dependent modern travel remain on oil. May 6, 2026 • Travel Italy’s travel market pushes deeper into digital growth - Online bookings are reshaping Italy’s tourism economy while hotels and luxury travel continue to drive revenue growth. May 6, 2026 • Travel Luxury hotels face a new sustainability baseline - Affluent travelers increasingly expect environmental responsibility to be embedded into the guest experience, not treated as a marketing add-on. May 6, 2026 • Hospitality The role of the hotel managing director is being redefined - Hospitality is moving away from layered management structures toward leaner organizations where senior leaders stay closely connected to operations, labor and financial performance. May 6, 2026 • Hospitality ... in case you missed it, our Daily Brief May 5, 2026 Advertising   Contact   Legal   © 2026 Hospitality.today™