Read in browser Today's Brief The GDS is not a channel anymore - No auction, no bid, no placement to buy. Your hotel is in it or it isn't, and nothing you spend moves you across that line.. Aug 10, 2026 • Hospitality Google just put agentic hotel booking into testing - Google confirmed a limited US test last week, with Booking, Expedia, Marriott, Wyndham and IHG among the companies it has worked with and Sabre and Amadeus on the rails. Aug 10, 2026 • Hospitality Metadesk The one metric quietly costing you direct bookings The metric most hoteliers ignore is the one quietly handing rooms to OTAs. Your reports won't flag it, but your revenue feels it. See what you missed. Download now Booking, Expedia and Airbnb sold Wall Street an AI story. The profits came from the old machine. - All three beat estimates and raised guidance last week, Booking with a record buyback — but the growth came from the same distribution machine hotels already pay for, not the AI they talked up to investors. Aug 10, 2026 • Hospitality Booking.com just told investors how little AI actually books - Traffic from large language models, paid and unpaid, is running significantly below 1% of Booking Holdings' 325 million quarterly room nights. Its CFO says the figure has not moved in quarters.. Aug 10, 2026 • Hospitality Google stops filling in your hotel rate on September 30 - Google is retiring the feature that showed hotel rates without a feed. Your ad disappears, and no free "official site" link takes its place — just the OTA rates and links under your name.. Aug 10, 2026 • Hospitality ... in case you missed it, our Daily Brief August 3, 2026 Advertising   Contact   Legal   © 2026 Hospitality.today™