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Today's Brief
Travel agencies grew hotel bookings twice as fast as the OTAs
- Commissionable room nights rose 11.8% in the first half. The commission per night rose 0.8% — everywhere else in distribution, growth is the thing that gets repriced.
Aug 3, 2026 •
Hospitality
IHG's new AI is attribute-based selling finally finding its interface
- For a decade hotels have been able to describe a room feature by feature, and had nowhere to sell it that way. IHG just shipped the storefront — and never used the word.
Aug 3, 2026 •
Hospitality
Metadesk
The one metric quietly costing you direct bookings
The metric most hoteliers ignore is the one quietly handing rooms to OTAs. Your reports won't flag it, but your revenue feels it. See what you missed.
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Expedia shows you the price of moving up its results before you pay it
- Pay a bit more commission and your listing climbs the OTA's results — Expedia even shows you the new spot before you commit.
Aug 3, 2026 •
Hospitality
The search that used to send you a guest now keeps her
- Two of three Google searches now end without a click. The AI answers on the page, and whether it names your hotel is all that's left to win.
Aug 3, 2026 •
Marketing
... in case you missed it, our
Daily Brief July 31, 2026
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