Read in browser Today's Brief OTA growth stays strong as hotel revenues rise - Revenue growth offsets occupancy softness as AI looms over distribution. Feb 11, 2026 • Hospitality Hotel reward programs are losing their grip on guest loyalty - Hotels may need stronger value, pricing and experience strategies beyond traditional rewards. Feb 11, 2026 • Hospitality Cendyn Is your 2027 hotel marketing budget ready for what’s next? AI search, rising acquisition costs, and changing traveler behavior are rewriting hotel marketing. This guide reveals where to invest in 2027 to strengthen visibility, drive direct bookings, and maximize marketing ROI. Download the guide Live tourism becomes a structural growth driver for hotels - Major global events increasingly support steady travel demand rather than one-off spikes. Feb 11, 2026 • Hospitality Biometric border checks raise summer travel disruption fears - New EU entry-exit controls could challenge travel flows and airport operations during peak season. Feb 11, 2026 • Travel Agentic AI moves from pilots to scale in hospitality - Hotels face growing pressure to operationalize autonomous AI across distribution, marketing and guest experience. Feb 11, 2026 • Hospitality Distribution transparency and cybersecurity in hospitality - Why hotels must actively manage digital distribution to protect revenue and guest trust. Feb 11, 2026 • Hospitality ... in case you missed it, our Daily Brief February 10, 2026 Advertising   Contact   Legal   © 2026 Hospitality.today™