Read in browser Today's Brief Loyalty, member rates, and better storytelling closed the OTA gap - BCG data shows digital direct hotel bookings have nearly matched OTAs — and the drivers are hiding in plain sight. Mar 11, 2026 • Hospitality AI travel planning grows — but travelers still double-check the details - Even as AI tools shape trip inspiration, most users continue verifying recommendations through maps, reviews, and booking platforms before making decisions. Mar 11, 2026 • Hospitality Cendyn Is your 2027 hotel marketing budget ready for what’s next? AI search, rising acquisition costs, and changing traveler behavior are rewriting hotel marketing. This guide reveals where to invest in 2027 to strengthen visibility, drive direct bookings, and maximize marketing ROI. Download the guide Discovery and booking are fundamentally different in travel - AI may transform inspiration and search, but transactions still require trust, transparency and operational infrastructure. Mar 11, 2026 • Hospitality Hilton CEO warns of declining U.S. share of global tourism - Industry leaders call for stronger marketing and policy support to regain international visitors. Mar 11, 2026 • Hospitality Hilton launches AI assistant for hotel discovery and stay planning - Hotel brands accelerate adoption of generative AI tools to guide guests from inspiration to booking. Mar 11, 2026 • Hospitality The OTA is writing your AI profile. You set it and forgot it. - The data quality problem that makes everything else in AI hotel distribution irrelevant. Mar 11, 2026 • Hospitality ... in case you missed it, our Daily Brief March 10, 2026 Advertising   Contact   Legal   © 2026 Hospitality.today™