Read in browser Today's Brief Loyalty, member rates, and better storytelling closed the OTA gap - BCG data shows digital direct hotel bookings have nearly matched OTAs — and the drivers are hiding in plain sight. Mar 11, 2026 • Hospitality AI travel planning grows — but travelers still double-check the details - Even as AI tools shape trip inspiration, most users continue verifying recommendations through maps, reviews, and booking platforms before making decisions. Mar 11, 2026 • Hospitality reconline Not on the GDS yet? See if it's worth it. Free GDS fit assessment for independent hotels not yet on Amadeus, Sabre or Travelport — we rate your market and your property to show how strong the opportunity is. Get my free assessment Discovery and booking are fundamentally different in travel - AI may transform inspiration and search, but transactions still require trust, transparency and operational infrastructure. Mar 11, 2026 • Hospitality Hilton CEO warns of declining U.S. share of global tourism - Industry leaders call for stronger marketing and policy support to regain international visitors. Mar 11, 2026 • Hospitality Hilton launches AI assistant for hotel discovery and stay planning - Hotel brands accelerate adoption of generative AI tools to guide guests from inspiration to booking. Mar 11, 2026 • Hospitality The OTA is writing your AI profile. You set it and forgot it. - The data quality problem that makes everything else in AI hotel distribution irrelevant. Mar 11, 2026 • Hospitality ... in case you missed it, our Daily Brief March 10, 2026 Advertising   Contact   Legal   © 2026 Hospitality.today™