Read in browser Today's Brief AI identified as distribution risk for hotel brands - Major hotel brands warn artificial intelligence could reshape booking channels and increase sales costs. Feb 12, 2026 • Hospitality Marriott brings hotel bookings directly into Google AI Mode - Integration aims to enable in-AI reservations without redirects to external booking sites. Feb 12, 2026 • Hospitality Cendyn Is your 2027 hotel marketing budget ready for what’s next? AI search, rising acquisition costs, and changing traveler behavior are rewriting hotel marketing. This guide reveals where to invest in 2027 to strengthen visibility, drive direct bookings, and maximize marketing ROI. Download the guide Kayak leadership shift signals Booking Holdings’ deeper AI push - What a strategic AI pivot at a major travel platform could mean for hotel distribution and visibility. Feb 12, 2026 • Hospitality Looking at China where AI hotel bookings could take us - China’s super-app ecosystems show how AI-driven discovery and booking could reshape hotel distribution globally. Feb 12, 2026 • Hospitality Hilton outlook signals cautious recovery for hotel operators - Soft midscale demand persists, but events, brand innovation and ai may shape the next growth phase. Feb 12, 2026 • Hospitality Hotel investment outlook improves for 2026 - Stronger capital markets and sustained travel demand could shape hotel growth and competitive positioning. Feb 12, 2026 • Hospitality ... in case you missed it, our Daily Brief February 11, 2026 Advertising   Contact   Legal   © 2026 Hospitality.today™