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Today's Brief
Booking.com’s review scoring gets a major update - The OTA is making significant changes to its review scoring system, prioritizing recent reviews over a simple average in its calculations.
Dec 13, 2024 • Hospitality
What travelers really value in loyalty programs - Despite significant brand investment, travel loyalty programs are struggling to grow their user base, according to a recent Morning Consult report.
Dec 13, 2024 • Hospitality
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PwC: 2025 UK hotel market outlook - Below-average UK GDP growth could boost inbound tourism with the UK's relative affordability for international travelers.
Dec 13, 2024 • Hospitality
Marriott plans outdoor hospitality brand - The company is acquiring a hospitality company that specializes in rural cabins as the hotel giant lays plans for an outdoor-focused lodging collection.
Dec 13, 2024 • Hospitality
Shaping the future of luxury hospitality - As hotel guests seek more personalized experiences, the industry is shifting its perspective to "delivering tailored, high-quality stays".
Dec 13, 2024 • Hospitality
The importance of digital keys in Apple Wallet for Hotels - Digital keys integrated into Apple Wallet are revolutionizing the hospitality industry, offering unparalleled convenience and a seamless guest experience.
Dec 13, 2024 • Hospitality
... in case you missed it, our Daily Brief December 12, 2024
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