Read in browser Today's Brief Direct booking in 2026: Personalization, AI visibility and experience - Hotels combining tailored engagement, AI discoverability and distinctive value are best positioned to strengthen direct channels. Feb 17, 2026 • Hospitality Booking.com delists German Hilton hotels over Iranian political sanctions - Ownership scrutiny and geopolitical risk increasingly influence hotel distribution decisions. Feb 17, 2026 • Hospitality Cendyn Is your 2027 hotel marketing budget ready for what’s next? AI search, rising acquisition costs, and changing traveler behavior are rewriting hotel marketing. This guide reveals where to invest in 2027 to strengthen visibility, drive direct bookings, and maximize marketing ROI. Download the guide Luxury hospitality moves toward quiet, understated experiences - Affluent travelers increasingly favor authenticity, discretion and local immersion over traditional opulence. Feb 17, 2026 • Hospitality Affluent travelers grow cautious about spending - Financial anxiety among high-value guests reshapes hotel demand and pricing strategies. Feb 17, 2026 • Hospitality Cloudbeds’ growth signals shifting priorities in hotel technology - All-in-one platforms and fintech services reshape how hotels manage operations and distribution. Feb 17, 2026 • Hospitality TikTok publishes new guide for effective promotions - Short-form video strategy becomes a key marketing opportunity for hotel visibility and guest acquisition. Feb 17, 2026 • Marketing ... in case you missed it, our Daily Brief February 16, 2026 Advertising   Contact   Legal   © 2026 Hospitality.today™