Read in browser Today's Brief When AI starts booking the room - How agentic commerce could quietly transform the way travelers plan, choose, and pay for their stays — and what hotels must build before it can truly work. Oct 17, 2025 • Hospitality AI search is taking over the customer journey - McKinsey warns that as generative engines replace traditional search, brands must master GEO or risk disappearing from digital discovery. Oct 17, 2025 • Marketing Metadesk Independent hotels: Are you flying blind on metasearch? Discover this quarterly gut check to make sure your hotel metasearch program is actually working for you, not quietly leaking revenue. Download the checklist Getting real about agentic commerce - Forrester says autonomous shopping is coming fast — but no one’s ready for it yet, as brands race to define what agentic commerce actually means in practice. Oct 17, 2025 • Hospitality ChatGPT performs a search in nearly one-third of prompts - New data shows LLMS are acting like power search users, opening new ground for SEO strategy. Oct 17, 2025 • Marketing How to know if your GEO is working - Why generative engine optimization isn’t SEO with a new hat — and how to measure what really matters. Oct 17, 2025 • Marketing AI runs on search — and search still runs on SEO - Why strong SEO remains the foundation beneath ai-powered discovery. Oct 17, 2025 • Marketing ... in case you missed it, our Daily Brief October 16, 2025 Advertising   Contact   Legal   © 2026 Hospitality.today™