Read in browser Today's Brief When AI starts booking the room - How agentic commerce could quietly transform the way travelers plan, choose, and pay for their stays — and what hotels must build before it can truly work. Oct 17, 2025 • Hospitality AI search is taking over the customer journey - McKinsey warns that as generative engines replace traditional search, brands must master GEO or risk disappearing from digital discovery. Oct 17, 2025 • Marketing The Hotels Network Connect your hotel to ChatGPT with Connect AI Drive direct bookings from AI conversations with THN's industry-first AI engine for hotels. Learn more Getting real about agentic commerce - Forrester says autonomous shopping is coming fast — but no one’s ready for it yet, as brands race to define what agentic commerce actually means in practice. Oct 17, 2025 • Hospitality ChatGPT performs a search in nearly one-third of prompts - New data shows LLMS are acting like power search users, opening new ground for SEO strategy. Oct 17, 2025 • Marketing How to know if your GEO is working - Why generative engine optimization isn’t SEO with a new hat — and how to measure what really matters. Oct 17, 2025 • Marketing AI runs on search — and search still runs on SEO - Why strong SEO remains the foundation beneath ai-powered discovery. Oct 17, 2025 • Marketing ... in case you missed it, our Daily Brief October 16, 2025 Advertising   Contact   Legal   © 2025 Hospitality.today™