Read in browser Today's Brief STR maintains U.S. hotel forecast 2024 projections - For 2024, growth in ADR was raised by 0.1 percentage points, while occupancy and RevPAR were unchanged from the previous forecast. Jan 23, 2024 • Hospitality Signs of maturation of the U.S. lodging industry are abundant - Traditional hotel room unit growth is slowing, margins and profits are under pressure, RevPAR growth is not keeping pace with inflation. Jan 23, 2024 • Hospitality Metadesk The one metric quietly costing you direct bookings The metric most hoteliers ignore is the one quietly handing rooms to OTAs. Your reports won't flag it, but your revenue feels it. See what you missed. Download your free guide Marriott’s 3 big challenges - Despite doubling its room count over a decade, the company remains optimistic about the company's growth potential, betting that high-margin luxury hotels and a tech revamp will help sustain fat fees. Jan 23, 2024 • Hospitality Travel will slow in 2024 - Revenue growth will finally decelerate from red-hot growth. But that's not a sign of weakness. It's a return to normal – and that's a good thing. Jan 23, 2024 • Travel Hilton launches food and beverage consultancy - Stir Creative Collective will develop original F&B concepts and brands for Hilton’s affiliated partners and independent hotel operators. Jan 23, 2024 • Hospitality How AI is automating the entire hotel guest journey - AI-driven systems are designed to manage guest communication throughout the stay, ensuring that guests receive timely and effective service despite the staffing challenges. Jan 23, 2024 • Hospitality ... in case you missed it, our Daily Brief January 22, 2024 Advertising   Contact   Legal   © 2026 Hospitality.today™