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Today's Brief
Building a profitable hotel distribution strategy - Guest lifetime value and ease of booking early in the booking process key factors in hotel distribution strategies.
Aug 27, 2024 • Hospitality
Soft branding emerges as third alternative - The soft-brand movement has come a long way since its early days and has become a strong and exciting trend for both investors and consumers.
Aug 27, 2024 • Hospitality
reconline
The GDS partner of choice for modern hotel tech
reconline partners with hotel tech platforms to make GDS distribution simple, scalable, and commercially relevant for independent hotels. One connection, full GDS reach — trusted by 80+ tech partners.
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Warning of Booking.com holiday home ‘scams’ - Travelers say they were forced to pay for new accommodation, or ended up sleeping in their car, after paying for lets on Booking.com that ‘don’t exist’.
Aug 27, 2024 • Hospitality
How Amex GBT blends AI with agents - To free up human agents for more critical tasks, the world’s largest TMC is using AI to read and respond to trip requests via emails.
Aug 27, 2024 • Travel
Demystifying PMax for hotels - PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy.
Aug 27, 2024 • Marketing
TikTok publishes 2024 Holiday Marketing Guide - The latest edition of their Holiday Shopping Guide is packed with statistics and insights to help you plan your holiday marketing campaigns.
Aug 27, 2024 • Marketing
... in case you missed it, our Daily Brief August 26, 2024
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