Measuring the performance of your hotel's direct channel - Understanding whether your direct channel is performing poor, average or stellar is not as easy as you may think.

Oct 19, 2023 • Hospitality

Travel app satisfaction lags other industries - The scores are below the averages J.D. Power tracks in other industries, hinting at higher stakes often involved when using travel sites and apps.

Oct 18, 2023 • Hospitality

How to integrate events into your hotel’s direct channel strategy - Whether they revolve around sports, fashion, music or art, public events possess a unique power to bring together diverse crowds from across the globe.

Oct 16, 2023 • Hospitality

Hotel marketing message templates designed to enhance direct conversions - The Hotels Network has unveiled its most recent innovation for hotel marketers to add to their toolkit of direct channel conversion boosters: Templates.

Oct 3, 2023 • Hospitality

How Booking.com's visibility booster torpedos your direct booking strategy - With both “free room upgrade” and “free breakfast” add-ons, you are allowing Booking.com to undercut you and all other OTAs.

Sep 26, 2023 • Hospitality

Mastering the 7 top hotel marketing channels - The demand is there, but to get your piece of the pie, you need to cover multiple hotel marketing channels and optimize them for direct booking revenue.

Sep 25, 2023 • Hospitality

First-party data strategies to increase travel bookings - How to navigate the post-summer marketing landscape with data-driven insights.

Sep 15, 2023 • Hospitality

Website URL customization in the hospitality industry - URL customization involves choosing a preferred version of your website’s URL structure and ensuring that all other variations redirect to it.

Sep 13, 2023 • Hospitality