Hotel distribution in 2026: Google still sends the guest - AI hasn't moved your bookings yet. Google has changed whose price sits next to your hotel's name..

Oct 19, 2026 • Hospitality

Expedia's rule for AI apps that show your hotel - AI apps can use your Expedia listing and photos. But the guest has to book with Expedia, not with you..

Oct 19, 2026 • Hospitality

Travel advisors keep a list of hotels that didn't pay them - Owe an advisor commission 45 days after checkout, and their association writes to you. Thirty days later, the hotel's name goes on a list its members can see. Once a quarter, anyone can..

Oct 19, 2026 • Hospitality

The Shortlist Effect: The AI sent her. Your analytics say Google did. - Half of AI users check Google before they book. When they reach your site, your report credits the search, not the AI that sent them..

Oct 16, 2026 • Hospitality

Booking.com's parent launched Vayo. It tells your guests when you get cheaper. - A new AI travel agent from Booking Holdings reads your guests' confirmations, direct bookings included, and flags cheaper nights.

Oct 16, 2026 • Hospitality

HBX Group's new Growth Accelerator lets hotels pay for visibility - You pay twice, with a lower net rate for the dates you pick and a visibility fee HBX won't publish, all to feed the kind of rate most often found below yours on Google.

Oct 16, 2026 • Hospitality

Marriott has started checking who books its corporate rates online - Marriott's corporate codes were easy to guess and listed on websites, with the front desk as the only check, so a traveler booking a company rate online now has to confirm a work email first.

Oct 16, 2026 • Hospitality

The Shortlist Effect: The commission is already in your budget. Spend it on her first. - A Virtuoso guest gets breakfast, an upgrade and a late check-out at the same rate. The guest the AI sends to your website gets a booking engine..

Oct 14, 2026 • Hospitality