Boutique hotel brands share growth strategies - Some of the most well-known regional hotel companies share their strategies for effective growth while retaining individuality.

May 22, 2023 • Hospitality

HSMAI: Dark social traffic likely to grow for hotel websites - Dark social refers to the phenomenon of sharing content through private channels, such as direct messaging or email, making it difficult to track or measure.

May 22, 2023 • Marketing

Is Facebook still an effective marketing vehicle for hotels? - For years, critics have been prognosticating the downfall of Facebook, and its relevance would fade.

May 22, 2023 • Marketing

Relearning how to manage hotel revenue - Let’s stop referring to 2019. This is 2023; let’s move forward to recognize these changes and reorganize how we think and how we work.

May 22, 2023 • Hospitality

Corporate travel in Spain continues ‘dynamic’ recovery - Corporate travel in Spain is continuing to make up for lost ground in 2023 with the number of trips in the first quarter back to 87% of pre-Covid levels.

May 22, 2023 • Travel

European travelers expect smooth experience this summer - Air passengers are anticipating a smooth travel experience this summer, as most of the issues that caused disruptions last year have been addressed.

May 22, 2023 • Travel

Best practices for boosting hotel newsletter signups - It’s now more important than ever to enrich your hotel's database with first-party data.

May 22, 2023 • Hospitality

How to optimize your Google Hotel profile for more direct bookings - Google Hotels metasearch engine has achieved a market penetration of almost 85%, and has become a vital channel for helping hotels increase their direct sales.

May 17, 2023 • Hospitality