Review-gating will get your hotel banned from Google - Review-gating is increasingly becoming a risky proposition for hotel operators.

Mar 28, 2023 • Hospitality

OTAs spend more than $14B on marketing in 2022 - Expedia Group, Booking Holdings, Airbnb and Trip.com Group doled out a record amount of money to capture the attention of consumers.

Mar 28, 2023 • Hospitality

More preparation is needed for NDC distribution - The industry is not ready for AA's plan to distribute its content via New Distribution Capability-enabled connections only.

Mar 28, 2023 • Travel

Serving the hotel guest of the future - Many travelers will be open to new and innovative technologies and will want to travel in more sustainable ways.

Mar 28, 2023 • Travel

Consumer and regulatory concern around corporate greenwashing - American Airlines under pressure for it's net-zero promise to lack commitment.

Mar 28, 2023 • Travel

The reasons why customers use Booking.com - For the same hotel and dates, Booking.com offers a better rate, a better room type and a better cancellation policy.

Mar 28, 2023 • Hospitality

Solving hotel marketing challenges with a first-party data strategy - While first-party data is important, deploying a strategy can be challenging.

Mar 28, 2023 • Marketing

More millennials are turning 40, changing travel as we know it - They’re bringing their tech-savviness, social consciousness and spending habits in tow, transforming a travel industry intent on staying ahead of the times.

Mar 27, 2023 • Travel