Let's debunk some TikTok myths - The common misconception is that TikTok is an app for kids to post dances and lip-synching videos, not hotels looking to reach adult consumers.

Mar 8, 2024 • Marketing

TikTok provides creative strategy tips in new guide - Get inspired, generate video concepts, and create content to captivate your audiences with TikTok’s guide to Ideation.

Feb 20, 2024 • Marketing

How brands will work with creators in 2024 - Shifting consumer preferences could change how brands show up, while social commerce and artificial intelligence may yield fresh opportunities.

Jan 15, 2024 • Marketing

People are tired of being talked at - Tailored messaging helps brands stand out in the crowded landscape of social media and generic email campaigns.

Jan 3, 2024 • Marketing

TikTok's 'What's Next 2024 Trend Report' - Annual prediction report provides insights into key trends of note for marketers, based on platform usage behaviors, user surveys, and internal research.

Dec 7, 2023 • Marketing

Meta to launch Threads in the EU before the end of the year - Although Threads isn’t serving ads just yet, brands can still grow their audiences on the platform through influencer partnerships.

Dec 5, 2023 • Marketing

How modern technology is rewriting the rules of marketing - From the rise of social media platforms to the shift to transparent marketing, these tools have shaped today's digital marketing space.

Nov 30, 2023 • Marketing

Travel is social - the booking process must be too - Already popular within retail, the travel industry is behind the curve in realizing the potential that social commerce possesses.

Nov 15, 2023 • Marketing