Why AI search engines can’t kill Google - The AI search tools are getting better - but they don’t yet understand what a search engine really is and how we really use them.

Apr 4, 2024 • Marketing

Traction for sustainable lodging? - On the growing impact of sustainability on business travel, driven by initiatives like Green Stay influencing bookings, RFP success, and emissions reduction.

Dec 9, 2024 • Hospitality

Sustainability, experiences, and food are major attractions in travel - A new report suggests that embracing sustainability, experiences, and innovation can drive long-term success and strengthen traveler connections.

Feb 10, 2025 • Hospitality

Google’s view on how AI is reshaping hotel demand - From traditional search visibility to AI-driven discovery layers that decide where bookings flow.

Mar 31, 2026 • Hospitality

Expedia looks to AI to rebalance dependence on Google - Pundits almost unanimously count Google’s generative AI entry, Bard, as inferior to ChatGPT, but these are very early days.

Apr 11, 2023 • Hospitality

Marriott's new ad campaign touts booking direct - The ad’s implicit message is that Marriott Bonvoy is a better alternative than booking through online travel agencies.

Apr 19, 2023 • Hospitality

Europe gains pricing control as hotels tackle rate parity - European hotel market leads in price parity, outperforming OTAs and metasearch engines with more aggressive pricing.

Dec 12, 2024 • Hospitality

How AI is (and isn't) transforming European hospitality - How hotels across Europe are exploring artificial intelligence—where it’s working, what’s holding them back, and why the future depends on thoughtful integration.

Jul 9, 2025 • Hospitality