Google I/O 2025 signals a new era for travel - From AI-powered search to agentic booking, Google’s latest innovations are set to transform how travelers discover, plan, and book - forcing the industry to adapt fast.

May 26, 2025 • Hospitality

Loyalty, member rates, and better storytelling closed the OTA gap - BCG data shows digital direct hotel bookings have nearly matched OTAs — and the drivers are hiding in plain sight.

Mar 11, 2026 • Hospitality

What happened to Airbnb? - Financially, the sharing economy darling is thriving, but guests, hosts, and cities have had enough.

Nov 6, 2023 • Hospitality

Booking.com's countermove to rate parity - Rather than resorting to retaliation, the company has adopted a strategy of "algorithmic persuasion" that focuses on influencing and guiding hoteliers' behavior rather than simply punishing them.

Jul 17, 2024 • Hospitality

Booking.com has major security gaps - UK’s consumer watchdog finds weak identity checks, fake listings, and flawed fraud prevention and calls for urgent security reforms.

Mar 11, 2025 • Hospitality

Expedia took its concerns to Google - The company told Google that the bait and switch tactics that some OTAs deploy in Google Hotels is “screwed up” and Google made some satisfactory changes.

May 17, 2023 • Hospitality

Booking.com under fire across Europe - Hotel groups in 26 countries rally behind damages claims over restrictive pricing clauses, following a pivotal EU court ruling.

May 29, 2025 • Hospitality

Google’s travel 2050 vision and what it means for hotels - How Google sees demand growth, AI-driven discovery, and the strategic shifts hotels must make.

Feb 4, 2026 • Travel