The corporate RFP season is here. The rate it sets no longer lasts the year. - Continuous benchmarking is replacing the annual lock: a won rate now stays under review all year instead of holding until the next cycle..

Jun 1, 2026 • Hospitality

How hotel booking now works on TikTok - Every hotel now has a TikTok landing page: rates, reviews, amenities, and the creator videos that built its audience.

May 14, 2026 • Hospitality

Booking.com expects ChatGPT to redesign its search pages - The days of the typical hotel search results page are numbered, thanks to large language models like ChatGPT.

Mar 30, 2023 • Hospitality

Booking.com under fire across Europe - Hotel groups in 26 countries rally behind damages claims over restrictive pricing clauses, following a pivotal EU court ruling.

May 29, 2025 • Hospitality

Loyalty, member rates, and better storytelling closed the OTA gap - BCG data shows digital direct hotel bookings have nearly matched OTAs — and the drivers are hiding in plain sight.

Mar 11, 2026 • Hospitality

The hotel rate that wins the AI conversation - Why the hotel loyalty rate is the most powerful tool in AI discovery — and what it means for how revenue teams think about the direct channel.

Mar 13, 2026 • Hospitality

U.S. hotel growth forecast downgraded again - Weaker demand, economic uncertainty, and rising costs dampen 2025–26 forecasts.

Aug 12, 2025 • Hospitality

Four futures of travel in the age of AI agents - From OTA evolution to full disintermediation - scenarios that will shape the next decade of digital travel.

May 22, 2025 • Travel