Four futures of travel in the age of AI agents - From OTA evolution to full disintermediation - scenarios that will shape the next decade of digital travel.

May 22, 2025 • Travel

Sharp decline in European visitors to the U.S. - Travelers from the UK, Germany, and France are canceling their trips to the U.S. at increased rates, resulting in a 25% drop in hotel bookings for European visitors this summer.

Apr 14, 2025 • Hospitality

How Expedia is adapting as AI reshapes travel marketing - As AI transforms how travelers search and book, Expedia’s CMO is reinventing the marketing funnel - from inspiration to conversion - in a smarter, faster digital landscape.

Jun 2, 2025 • Hospitality

TikTok’s growing role in travel - The platform is no longer just the home of viral dance challenges and lip-sync videos - it’s becoming a significant player in the travel industry.

Feb 11, 2025 • Marketing

Hotel innovation enters a new era - By combining innovative technologies with a renewed focus on the human connection, hotels can redefine the meaning of guest satisfaction.

Jan 8, 2025 • Hospitality

OpenAI opens ChatGPT to third-party travel apps - A new in-chat app marketplace reshapes how travel brands compete for planning attention.

Dec 19, 2025 • Hospitality

Updating perceptions about today’s luxury traveler - Some widely held notions about luxury travelers - such as how much money they have or how old they are - could be due for reexamination.

Mar 26, 2025 • Travel

By 2030, direct digital bookings will dominate hotel distribution - Skift research shows direct digital bookings will soon surpass online travel agencies, generating over $400 billion in global hotel bookings.

Nov 12, 2024 • Hospitality