AI and hotel metasearch: disruption or evolution? - Traditional metasearch platforms are likely to coexist with AI booking agents rather than disappear quickly.

Feb 16, 2026 • Hospitality

We keep winning. Nothing changes. - The parity clause is dead. Booking is a designated gatekeeper. Google has been fined €460 million over hotel search. Three wins for the industry, and not one of them put a guest back in your hands..

Jul 29, 2026 • Hospitality

Booking.com just told investors how little AI actually books - Traffic from large language models, paid and unpaid, is running significantly below 1% of Booking Holdings' 325 million quarterly room nights. Its CFO says the figure has not moved in quarters..

Aug 10, 2026 • Hospitality

The Shortlist Effect: She found you through AI. She won't book through it. Yet. - Only 5% act on an AI recommendation without checking first. Half go straight to the website, and until the agent takes her card, that booking is yours to win..

Oct 12, 2026 • Hospitality

Hotel distribution in 2026: The GDS runs the business trip - The business traveler came back to the GDS this year. She books through software now, and your GDS rate sits on her screen next to Booking.com's..

Oct 23, 2026 • Hospitality

Five truths for travel marketers in 2023 - The travel industry is awash in predictions on how tools like ChatGPT will or won’t change the way we do business.

Feb 13, 2023 • Hospitality

How 10 industries are experimenting with ChatGPT - Here’s how 10 different industries have started exploring the uses of ChatGPT.

Feb 16, 2023 • Hospitality

Hotel performance growth slow, steady - Hotel industry performance in the U.S. and in markets around the globe is improving slowly but steadily, according to the latest STR data.

Mar 14, 2023 • Hospitality