Google’s new search guidelines on AI-generated content - AI-produced content will create a massive opportunity for skilled writers and marketers.

Mar 22, 2023 • Marketing

Hotel shift mindset from revenue management to revenue generation - Through new business intelligence tool, hotels now have reliable insights into what’s driving customers to the brand’s website.

Apr 5, 2023 • Hospitality

Accor is dipping its toe in the Metaverse - The emerging Metaverse is set to open-up all sorts of new ‘try before you buy’ experiences for hotel customers in the future.

Jun 23, 2023 • Marketing

Global business travel costs expected to remain high through 2024 - However, prices seem to be levelling off with much milder increases projected over the next 12 to 18 months, according to a new CWT/GBTA forecast.

Aug 11, 2023 • Travel

Heightened group demand drives hotel profits - New York City and Dallas, cities experiencing a resurgence in group travel, led U.S. hotel markets in gross operating profit and total RevPAR in October.

Dec 11, 2023 • Hospitality

European tourism faces a promising yet challenging year ahead - Among those eager to travel overseas in all key markets in 2024, 75% plan to visit Europe, with the remaining 25% considering other regions, according to a new study by the European Travel Commission.

Feb 7, 2024 • Travel

IHG sees loyalty and brand awareness gains - Early results suggest that IHG's recent marketing efforts and brand development work are leading to growth.

Feb 21, 2024 • Hospitality

Changing travel patterns drive hotel volume growth - BCD Travel has seen double-digit growth in air and hotel bookings this year, partly due to changing client travel patterns.

Jun 20, 2024 • Travel