Hotels must embrace MCP to stay competitive in the age of AI assistants - How the Model Context Protocol could redefine hotel distribution and direct bookings.

Dec 3, 2025 • Hospitality

TikTok’s undeniable impact on travel and tourism - Many members of Gen Z are bypassing Google and turning to TikTok as their search engine.

Apr 4, 2023 • Marketing

The AI skills crisis your PMS vendor won't mention - Hospitality is buying AI faster than it can use it. BCG has the numbers to prove it.

Mar 13, 2026 • Hospitality

Booking is scaling the machine that wholesales your rooms - The net rate you give Booking's brands is about to reach far more shelves you can't see. Folding those brands into one B2B engine turns the group into a wholesaler at scale..

Jul 15, 2026 • Hospitality

Hotels pay OTAs $50 billion in 2023 - Year over year, OTAs are taking over bigger percentages of the hospitality industry's traditional feeder markets and customer segments.

Oct 16, 2023 • Hospitality

Tiktok adds hotel bookings - Booking.com partnership and TikTok Go revenue share program aim to turn travel content into direct sales.

Aug 12, 2025 • Hospitality

Hotel guests no longer choose based on price alone - Guests increasingly define value through reliability, recognition, and experience rather than price alone.

Apr 1, 2026 • Hospitality

Tripadvisor just turned its user reviews into a new brand - The online travel company is using actual vacation photos and text from real trip reviews to inspire future bookings.

Jul 3, 2025 • Hospitality